![]() Sometimes you can create a side-by-side comparison, but other times you have a bunch of statistics you are not entirely sure how to weave it all together. Some information is not as easy to structure as an ordered list, sequenced process or timeline is. The last example was easy to walk through because the layout was designed to help with this navigation. 4. Choose a layout or template that fits the information Good infographics aren’t merely fun to look at, they use visuals to support the audience in getting the message. Note that the visuals included support the storytelling, especially the illustrations of people demonstrating the behaviors referenced. The tips make this information actionable too. The following section walks the audience through some insights from science, and then takes them through several strategies one by one (click image to view full version). Importantly, it introduces the audience to information at the start in a very short summary about why the topic matters to them and what the infographic will cover. The following infographic uses storytelling effectively. Infographics are great storytelling mediums good infographics tell stories that people remember and recall over time. Data storytelling is a great technique for guiding your audience through information. There’s knowing what you want them to know, and then there’s helping them get there. This is something a middle schooler could understand. Anyone reading this can use it to understand why, if, and when they should consider getting a flu shot, as well as other ways to prevent and prepare for a flu infection. What makes this a good infographic is that it is incredibly actionable. Here’s an example of an infographic created for a fairly general audience: ![]() Make sure it’s easy for them to read by eliminating jargon and using words they will understand. What’s important is knowing who it is for and keeping them in mind as you create it.Ĭonsider what they can take away from reading it and how this information will be useful to them. Perhaps your infographic is for educating clients, or perhaps it is for training employees. If you can avoid these blunders, you are well on your way to making a good infographic.
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